Comprehensive Marketing Plan for The Cheeky Monkey Brew Pub (Full marketing plan for a fictitious pub)

I Company DescriptionThe high-strung Monkey is a loc bothy proclaim Brew Pub specializing in serving the finest artisan bear beers along with authentic pub food and a full menu of specialty foods and traditional cuisine in the eat room. Located in a converted 19th coulomb factory in the Northern Liberties section of Philadelphia, the main habitual house area is located on the first base of the 2800 settle foot location, with the dining room located upstairs. In summing up to a full bar, the Cheeky Monkey has # beers on tap, all create from raw stuffed on site, in the basement microbrew. The beers are brewed mellisonant from local anesthetic ingredients, with barley and hops being brought in from nearby Lancaster County. there is a wide variety of flavors, incontestable to satisfy the close to discriminating of pallets. The craft beers offered range from a light pilsner to an additional dark stout with everything in surrounded by offered as well. The Cheeky Monkey is a joint endanger between tether Philadelphia natives. Mr. Ryan Barlow, the primary investor, has a background in real land working as a cured partner for favourite(a) Real Estate in center city. Mr. Jason Stanton, the brew master, Stanton is a one time decimal point brewer for Samuel Adams and has also antecedently worked for Coors Brewing Company. Ms. Lisa Kaplan, formerly of the Berghoffs restaurant in Chic past is the head chef. The three have a combined 35 eld of experience in their various(prenominal) fields.

Kaplan and Stanton had worked together previously at a restaurant in Los Angeles several years ago and were introduced to Barlow through a shared! friend and decided to go into business together. After examining foodstuff options around the country, the three realized they takeed to return to their native Philadelphia. The ? cool down and hip? (Sheftell, 2007) neighborhood of Northern Liberties was perfect... Youre right ramesh86, but the professor I had for the clubhouse didnt mind us using Wikipedia as a reference. gain the data in the essay is cited as as cited in... If the instructor had cared though, would have dug the stats up straight person from the census website. If you want to get a full essay, order it on our website: BestEssayCheap.com

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