Business to Business

1. How is take ining a brand in a logical argument-to-business embodiment different from doing so in the consumer trade? Prior to answer this course I believed that there was not that much a difference in relations to business martplaceing and consumer food marketing. besides fit to Dwyer and Tanner (2006) business marketing generally entails shorter and much study channels of distribution while consumer marketing is aimed at rangy demographic groups through mass media and retailers. The negotiation action mingled with the buyer and seller is more personal in business marketing. When you build a product in a business-to-business context you build that product to obtain a level dress hat profit after selling and even re-selling the product. In the consumer market the retailer sells the product to the market. The prices are different from the business market and the consumer market, which is a key detail to remember. As far as Cisco, their product wa s directly related to selling their product to new(prenominal) businesses. When you build your product in a business-to-business setting rather of a consumer marketing setting there are a good turn of differences beca drop it caters to different audiences. Cisco launched its television campaigns to ensure the consumers were receiving the educational activity they needed.

When Cisco targeted the business-to-business environment they target people desire bodily executives and information technology representatives to sell their products to them. They were quite lucky when doing this and went on to create a new brand in the consu mer market. They began to detain the cons! umers at large while fashioning products for rest home use such as products in the venues of music, printing, video making etc. Cisco created what they called the Human Network (Kotler and Keller 2012) campaign, which was fascinating to the corroborate advance consumers. The results were very positive yielding a 41% increase in sales to the company. The company reached out to a number of age groups...If you want to get a honorable essay, order it on our website: BestEssayCheap.com

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